> Première Heure dans Contagious !

01.01.2009

Branded Entertainment / The attention economy is upon us. Be careful how you invest /

In France, this year should finally see us making up some serious ground in branded entertainment. This country’s big-hitting creative and media agencies, scenting a stronger economic model than that of the lowly viral, have been queueing up in 2007 to announce the creation of specific wings and departments to cater to this phenomenon.

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